Make Top Candidates Believe Your Company Is Worth Applying To

Top talent doesn't apply everywhere. They choose companies they believe in. We help you become one of them.

Attract
Convince
Interview
Attract
Convince
Interview

A Letter to the Founders

Dear Founder,

You're in the middle of building something difficult.

From shipping products to chasing growth, every day demands something from you. And in the middle of it all, another battle quietly drains your time and energy.

Hiring.

You publish a role. Applications flood in. Yet the people you actually want never seem to apply.

Maybe you hire a recruitment agency. They post the role on more job boards, cold call candidates, and search harder.

But the problem isn't finding great people.

It's convincing them.

The top talent you want already has multiple companies competing for their attention.

They don't choose based on salary alone. They compare, evaluate, and look for enough information to believe they're making the right choice.

The problem is, most companies never give candidates enough information to make that decision confidently.

That's the problem Chaakre was built to solve.

Signed

A Career Page That Turns More Qualified Candidates Into Interviews

Everything top candidates need to believe they're making the right career move, all in one place, before they even fill in the application process.

Acecurve career page shown on a desktop monitor

Your hiring team knows the role. Your candidate needs to understand the opportunity.

Before a great candidate applies, they're trying to answer questions your job description usually doesn't.

  • Can I actually trust this company and the people behind it?
  • Why should I choose this company over my other options?
  • Will this role help me grow or just give me another job?
  • What happens after I apply, and will my time be respected?
  • Is this company financially sound and on a growth path?
  • What are the people here actually like to work with?
  • Is this opportunity worth the risk of leaving where I am now?

A High Conversion Career Page Changes Who Applies

“ When we were hiring, we were getting applications, but not the kind of candidates we actually wanted to interview. TG helped us understand what was missing from the candidate’s perspective and turn that into our career page. The quality of candidates improved after that ”

Abhradeep Ghosh

Abhradeep Ghosh

Co-founded Ace Curve

Use Case

Where Your Career Page Fits in the Hiring Journey

Your job post gets candidates interested in the role. Your career page helps them understand the company behind it, build trust, and decide whether the opportunity is worth pursuing.

Job post on LinkedIn phone mockup
Career page on a phone mockup
Application form on a phone mockup

Candidate discovers the opportunity

They find your role through LinkedIn, Job boards, or referrals.

Candidate Visits Your Career Page

Link it wherever candidates find you, before they apply: LinkedIn, job posts, referrals, or outreach.

Candidate Chooses to Apply

They reach the application knowing they want to be a part of your company.

Candidate discovers the opportunity

They find your role through LinkedIn, Job boards, or referrals.

Job post on LinkedIn phone mockup

Candidate Visits Your Career Page

Link it wherever candidates find you, before they apply: LinkedIn, job posts, referrals, or outreach.

Career page on a phone mockup

Candidate Chooses to Apply

They reach the application knowing they want to be a part of your company.

Application form on a phone mockup
Research

Why Most Companies Lose Qualified Candidates Before the Interview

We found that most top talent is already employed and explores opportunities cautiously, wary of ghost jobs, scams, and the uncertainty of joining a new company.

70%

Job seekers visit the company's website before applying.

Source:

60%

of candidates abandon applications that feel too long or complicated.

Source:

40 %

of job seekers have encountered job postings they believed were fake.

Source:

Candidate Interviews

Candidates Are Evaluating You Too

Before they apply, candidates are deciding whether the opportunity is worth their time, energy, and career risk.

“Many companies ask why I am a good fit, but they give so little information beyond the job description that I cannot even tell if they’re a good fit for me.”

Shanu | CandidateShanu | Candidate

“ There are so many scam postings out there I wouldn’t want to send in a video for some scammer to steal my voice from. It’s not that I am lazy or low effort it’s that I am protecting myself.”

Trisha A. | EmployeeTrisha A. | Employee

“ Some companies feel low trust. If I see a long form with very little information, I will not fill it out. ”

Harsh | CandidateHarsh | Candidate
Story

Why Chaakre Was Built to Solve This Problem

TG - Founder of Chaakre

Hey, I'm TG. I first came across this problem while hiring for my own marketing agency. We could attract applicants, but struggled to attract the people we really wanted.

Years later, as a product designer working with growing companies, I realized why the best candidates often never enter the hiring funnel.

So I studied what makes experienced candidates trust a company enough to consider leaving their current job for another. I found the mechanism behind that decision and turned it into a system companies can use to attract and convince the right candidates.

Behind the Page

What We Build Behind the Career Page

The page is the final interface. The real work happens before it.

1

Find Where Candidate Conviction Breaks

We audit your job posts, career page, application flow, and candidate touchpoints to find where qualified candidates lose interest or confidence.

2

Understand What Your Best Candidates Need to Believe

We research the people you're trying to hire and identify their questions, objections, motivations, and the evidence they need before choosing your company.

3

Turn Those Insights Into Your Hiring Message

We develop the story, positioning, proof, role value, culture, and messaging that answer those questions and make your opportunity worth considering.

4

Design the Experience Around the Decision

We turn that strategy into the UX, structure, and visual design of your career page so candidates can find the information they need and build confidence as they move through it.

5

Deliver the Finished Candidate Experience

You get a complete career page ready to put behind your job posts, LinkedIn, referrals, outreach, and other hiring channels.

Is this for you?

Is Chaakre the Right Solution for Your Hiring?

Chaakre is built for companies that already have opportunities worth applying for, but need to turn more qualified visitors into confident applicants.

Great Fit
Probably Not
Hiring skilled or experienced professionals
Hiring primarily entry level or high volume roles
Getting applicants, but not enough of the right ones
Struggling to generate any applicants at all
Competing with other companies for the same talent
Have an unlimited pool of suitable candidates
Want better candidates, not simply more applicants
Need to maximize application volume
See hiring the right people as a competitive advantage
Need a recruitment agency to source candidates
Will invest in how your company is presented to candidates
Only want a basic careers page at the lowest price
Offer

We'll Build High Conversion Career Page. You Only Pay If You're Proud to Share

From strategy and messaging to copywriting, design, and launch, We will create a career page that gives qualified candidates a reason to choose your company. If you're not genuinely proud to send every candidate to it, you don't pay.

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